5x ROI PPC Campaign

PPC can be a powerful growth lever only when strategy, data, and ongoing optimization support it. This project wasn't about throwing money at clicks. It was about building a high-converting, ROI-driven campaign that turned every dollar into five.

Challenges

• Low Conversion Rates: Previous campaigns were driving clicks but few qualified leads.
• Poor Audience Targeting: Ad sets were too broad, resulting in a wasted budget.
• No Funnel Alignment: Landing pages weren't optimized for the offers being promoted.
• Limited Reporting & Visibility: The client had little insight into what was working or why it wasn't.

Our Strategy

We started by reviewing historical data and then rebuilt the entire PPC strategy from the ground up. This included laser-focused audience targeting, strategic keyword selection, and precise alignment between the ad copy, offer, and landing page.

We developed multiple A/B-tested ad sets, refined CTAs, and introduced urgency-based messaging. The landing pages were redesigned for speed, mobile optimization, and conversions. We also implemented advanced tracking to measure cost-per-click, cost-per-lead, and overall return with precision.

Results Achieved

In just under three months, the campaign delivered a 5X ROI, turning every $1 in ad spend into $5 in return. Click-through rates improved by 63%, conversion rates more than doubled, and the cost per qualified lead dropped significantly. Beyond just the numbers, the client gained clarity, confidence, and a reliable system to scale future paid advertising with purpose and profit.